|
Post by account_disabled on Oct 7, 2023 16:19:46 GMT 5.5
The antagonist in the classic novel and film (and one of my childhood favorites) The NeverEnding Story is called “The Nothing.” This dark and destructive force spreads across the fictional land of Fantasia, consuming and absorbing everything it touches. The story’s hero, Atreyu, spends much of his time trying to escape from the ominous void.In the neverending story of content marketing, it feels like we’re all running away from our own antagonist: “The Obsolete.” With the business landscape changing so rapidly and perpetually, it’s natural to feel like you’re falling behind. Are our practices still the “best” practices? Are we missing out on valuable new technologies? Do I need to know about NFTs?! “What’s Trending” is designed to help you confidently keep pace. Phone Number List We use this column to highlight content that is trending at the moment with your fellow marketers, so you can stay up to speed on the buzz of the industry.Today, as usual, we’ll take you on a journey through new marketing articles being shared and engaged with most. Let’s start by confronting that big scary monster we’re all trying to keep at bay. “Simply put, suppliers aren’t selling the way many customers prefer buying,” Adamson says. “And that ‘preference gap’ leaves suppliers increasingly exposed to the risk of a competitor or disruptor finding a way to bridge that gap in new and creative ways — much as taxi drivers found their business nearly decimated when they were unable or unwilling to close a similarly large gap between rider preference and rider reality.”
|
|