Post by account_disabled on Oct 4, 2023 15:58:16 GMT 5.5
Learn From Beyoncé (LinkedIn Marketing Solutions): What can B2B marketers learn from Beyoncé? A whole lot, if you ask me! Here’s my tribute to the queen.
How to Tune Your Go-To-Market Strategies to Cope with Budgetary Headwinds (MarTech): Anand Thaker shows how to design GTM strategies flexible enough to remain relevant despite fluctuations in budgeting.
How to Scale Content Production By Focusing on Operations [25+ Expert Ideas] (Content Marketing Institute): Ann Gynn asks the experts presenting at this year’s Content Marketing World for their best advice on scaling content operations and shares it all here.
What to Watch
Creative Mavericks: Building Breakthrough B2B Phone Number List Campaigns in 2023 with Tubi and Mischief
In this conversation with Keith Browning for LinkedIn Live, Mischief USA’s Greg Hahn and Tubi’s Cynthia Clevenger share their expert advice on what it takes to stand out as a B2B brand in today’s crowded market.
“B2B people are people. They see the same things we do. So they need to understand what the value of the brand is so they can deliver it to their consumers.” - Greg Hahn
What to Know
Spend on Generative AI Will Grow 36% Annually to 2030
According to a new Forrester forecast, generative AI will have an average growth rate of 36% up to 2030, when it will come to capture 55% of the AI software market. Other eye-opening stats from the forecast include:
By 2030, $79 billion will be spent annually on specialized applications for the security, health and content marketing industries.
By 2030, $42 billion will be spent annually on generalized use cases, such as research, writing and summarizing. More than 50% of this spend will be allocated to chatbot and communications platforms.
Follow LinkedIn Collective to keep up with the latest B2B marketing news and insights, every week.
How to Tune Your Go-To-Market Strategies to Cope with Budgetary Headwinds (MarTech): Anand Thaker shows how to design GTM strategies flexible enough to remain relevant despite fluctuations in budgeting.
How to Scale Content Production By Focusing on Operations [25+ Expert Ideas] (Content Marketing Institute): Ann Gynn asks the experts presenting at this year’s Content Marketing World for their best advice on scaling content operations and shares it all here.
What to Watch
Creative Mavericks: Building Breakthrough B2B Phone Number List Campaigns in 2023 with Tubi and Mischief
In this conversation with Keith Browning for LinkedIn Live, Mischief USA’s Greg Hahn and Tubi’s Cynthia Clevenger share their expert advice on what it takes to stand out as a B2B brand in today’s crowded market.
“B2B people are people. They see the same things we do. So they need to understand what the value of the brand is so they can deliver it to their consumers.” - Greg Hahn
What to Know
Spend on Generative AI Will Grow 36% Annually to 2030
According to a new Forrester forecast, generative AI will have an average growth rate of 36% up to 2030, when it will come to capture 55% of the AI software market. Other eye-opening stats from the forecast include:
By 2030, $79 billion will be spent annually on specialized applications for the security, health and content marketing industries.
By 2030, $42 billion will be spent annually on generalized use cases, such as research, writing and summarizing. More than 50% of this spend will be allocated to chatbot and communications platforms.
Follow LinkedIn Collective to keep up with the latest B2B marketing news and insights, every week.