Post by account_disabled on Mar 11, 2024 11:53:02 GMT 5.5
At the same time, the solidarity commitment towards the theater emerges. In a period in which many market sectors were forced to stop, including entertainment and culture in general, Algida wanted to promote the Dante Live'sWeek event . It is a week in which the best actors from theater schools will be called to recite Dante's verses, after having been selected by the Dante Alighieri Society with which Algida has started the cultural promotion partnership. Meanwhile, the advertising videos of the multi-channel Magnum campaign were created by the young director Enea Colombi who shot the video clips in the eternal city with the participation of the model Marica Ranno, the new face of Algida. Considerations I consider Magnum's idea more than brilliant. This brand has always been imprinted in the collective imagination for its advertisements that enhance taste, focusing on the sensorial aspect, a very strong factor in brand marketing. But this time he surpassed himself. He was able to contextualize his brand in the historical period we are living in and create a clear parallel with an Italian masterpiece. Furthermore, he was able to combine multiple objectives with a single idea: the endorsement of the theatre, an important literary anniversary and the reference to the pandemic. This is great, as it knows that the consumer cannot forget, put aside a painful experience.
Indeed, it would seem that the message is to "bite into the Germany Phone Number Data problem", to feel all its bitter and sweet tastes, to arrive at the dissolution of suffering.At the same time, the solidarity commitment towards the theater emerges. In a period in which many market sectors were forced to stop, including entertainment and culture in general, Algida wanted to promote the Dante Live'sWeek event . It is a week in which the best actors from theater schools will be called to recite Dante's verses, after having been selected by the Dante Alighieri Society with which Algida has started the cultural promotion partnership. Meanwhile, the advertising videos of the multi-channel Magnum campaign were created by the young director Enea Colombi who shot the video clips in the eternal city with the participation of the model Marica Ranno, the new face of Algida.
Considerations I consider Magnum's idea more than brilliant. This brand has always been imprinted in the collective imagination for its advertisements that enhance taste, focusing on the sensorial aspect, a very strong factor in brand marketing. But this time he surpassed himself. He was able to contextualize his brand in the historical period we are living in and create a clear parallel with an Italian masterpiece. Furthermore, he was able to combine multiple objectives with a single idea: the endorsement of the theatre, an important literary anniversary and the reference to the pandemic. This is great, as it knows that the consumer cannot forget, put aside a painful experience. Indeed, it would seem that the message is to "bite into the problem", to feel all its bitter and sweet tastes, to arrive at the dissolution of suffering.
Indeed, it would seem that the message is to "bite into the Germany Phone Number Data problem", to feel all its bitter and sweet tastes, to arrive at the dissolution of suffering.At the same time, the solidarity commitment towards the theater emerges. In a period in which many market sectors were forced to stop, including entertainment and culture in general, Algida wanted to promote the Dante Live'sWeek event . It is a week in which the best actors from theater schools will be called to recite Dante's verses, after having been selected by the Dante Alighieri Society with which Algida has started the cultural promotion partnership. Meanwhile, the advertising videos of the multi-channel Magnum campaign were created by the young director Enea Colombi who shot the video clips in the eternal city with the participation of the model Marica Ranno, the new face of Algida.
Considerations I consider Magnum's idea more than brilliant. This brand has always been imprinted in the collective imagination for its advertisements that enhance taste, focusing on the sensorial aspect, a very strong factor in brand marketing. But this time he surpassed himself. He was able to contextualize his brand in the historical period we are living in and create a clear parallel with an Italian masterpiece. Furthermore, he was able to combine multiple objectives with a single idea: the endorsement of the theatre, an important literary anniversary and the reference to the pandemic. This is great, as it knows that the consumer cannot forget, put aside a painful experience. Indeed, it would seem that the message is to "bite into the problem", to feel all its bitter and sweet tastes, to arrive at the dissolution of suffering.