Post by account_disabled on Mar 7, 2024 16:31:35 GMT 5.5
Douyin. Tencent invested 100 million and said that there was no upper limit on the expected investment. This seems to be a counterattack against NetEase's "Egg Boy Party" in the gaming field, but unlike before, "Egg Boy Party" really moved the social cake. Now "Egg Boy Party" has become a metaverse for primary school students. They add friends in "Egg Boy Party" to show off their skins and costumes and go to the offline Mixue Ice City to redeem stickers for exchange. "The world of Egg Boy" begins here. Douyin "sneak attack on Tencent Tuyuan Caihua Society's "Danzi Party" has evolved from games to social networking and has derived U ecology, brand co-branding and other business models. Once a fixed social circle is formed, it begins to
produce a communication effect. Such usage habits are difficult to migrate. . This is the reason why WeChat has always been confident, but what may not have been expected is that one day this will also become a stumbling block for Tencent. This also Rich People Phone Number List shows that Douyin’s attack on social networking is not a “single point” but a “linear one”, especially now that Tencent is betting on video account e-commerce. At Tencent's internal annual meeting, Ma Huateng said that the video account will live up to expectations and plans to fully develop the video account live broadcast e-commerce in 2020. This means that in 2020, the video account e-commerce company will directly connect with the popular Douyin e-commerce company.
This is of course not an easy task. We know that it is difficult for live streaming e-commerce to sprout in serious social scenes. It must be symbiotic with entertainment and consumption scenes. Therefore, the current live streaming e-commerce platforms give priority to appearing on Douyin, Kuaishou and Taobao. Essentially, the social scene that Douyin is taking away is the basis for supporting live broadcast e-commerce business. This means that the business logic that Tencent could previously rely on social traffic to "use the high and hit the low with unfailing success" may not be applicable to live broadcast e-commerce. Douyin relies on content to establish social connections and now it can rely on social connections to feed back content and e-commerce. So Video accounts that plan to do live streaming e-commerce in 2020 will inevitably face greater resistance because they need to continue to fight against the already formed video browsing habits and video social inertia. This will be an arduous battle and Tencent is in a similar battle. There have been many failures on the Internet. For example, since around 2016, in order to occupy a favorable