Post by account_disabled on Mar 5, 2024 9:57:53 GMT 5.5
"Small businesses are the backbone of our economy": there is no president or politician who has not said this phrase. Indeed, the Italian economy has always been known for its dependence on small businesses: In 2021, small businesses accounted for 99% of all Italian economic activity ; In recent years the number of small businesses has grown steadily, generating more than 70% of our country's revenue and helping to employ more than 81% of workers . But what do people do when they want to open a new business? That's right, they do a Google search. We then used our insights into keywords and, in particular, search volumes to explore some interesting trends in the small business space: to see if Italians' interest in small businesses has undergone any changes on an annual basis and if it is linked to a specific trend; to understand which types of business arouse greater curiosity; to explore all the local specificities.
Thanks to the data we have collected from our client sites (taken from various Semrush tools), we have been able to trace Venezuela Phone Number some general patterns of success. We looked at everything from traffic growth trends to organic and social media performance over time to understand which categories of small businesses do best online. Let's explore research related to opening a business To identify some general trends related to starting a new business, we examined search volumes for various searches featuring this desire, from “how to start a business” to “open a business.” img-semblog Over the last 4 years, the number of these searches has grown by 21%. This means that if you want to open a new business, you are potentially competing with around 100,000 other people who have the same aspiration. It seems, however, that the propensity to start a new business is subject to a strong "seasonality": most searches take place between January and March.
The only exception occurred in July 2020, when interest in opening a business skyrocketed compared to the traditional season – and this may be linked to what is now called the pandemic effect. But what about research that specifically targets small businesses? img-semblog The growth pattern of user interest is consistent with what we've seen previously, but the pace of growth is much faster. From 2018 to 2022, the number of searches for anything related to starting a small business increased by 76% . And as we said throughout our analysis of pandemic trends, COVID has only accelerated this trend. As you can see, the number of small businesses and the interest in starting them has actually increased over the years. So Google searches often anticipate the actual leap into the world of entrepreneurship. What are the most popular types of small businesses? Although general interest in starting a small business is increasing, its distribution is not homogeneous, as some businesses gain more support than others. Search volume statistics reflect this. img-semblog Over a third of future entrepreneurs want to open a bed and breakfast.
Thanks to the data we have collected from our client sites (taken from various Semrush tools), we have been able to trace Venezuela Phone Number some general patterns of success. We looked at everything from traffic growth trends to organic and social media performance over time to understand which categories of small businesses do best online. Let's explore research related to opening a business To identify some general trends related to starting a new business, we examined search volumes for various searches featuring this desire, from “how to start a business” to “open a business.” img-semblog Over the last 4 years, the number of these searches has grown by 21%. This means that if you want to open a new business, you are potentially competing with around 100,000 other people who have the same aspiration. It seems, however, that the propensity to start a new business is subject to a strong "seasonality": most searches take place between January and March.
The only exception occurred in July 2020, when interest in opening a business skyrocketed compared to the traditional season – and this may be linked to what is now called the pandemic effect. But what about research that specifically targets small businesses? img-semblog The growth pattern of user interest is consistent with what we've seen previously, but the pace of growth is much faster. From 2018 to 2022, the number of searches for anything related to starting a small business increased by 76% . And as we said throughout our analysis of pandemic trends, COVID has only accelerated this trend. As you can see, the number of small businesses and the interest in starting them has actually increased over the years. So Google searches often anticipate the actual leap into the world of entrepreneurship. What are the most popular types of small businesses? Although general interest in starting a small business is increasing, its distribution is not homogeneous, as some businesses gain more support than others. Search volume statistics reflect this. img-semblog Over a third of future entrepreneurs want to open a bed and breakfast.