Post by account_disabled on Mar 5, 2024 9:06:46 GMT 5.5
In 2022, the events and experiential marketing sector grew across the board after a brief dry spell. In this new scenario, the concept of roadshows or traveling events is increasingly attractive for brands, due to their high doses of creativity, interaction with potential clients and the possibilities for growth in brand visibility that they offer. With an increasingly saturated market where it is difficult to stand out, roadshows offer an original way to promote a brand and its products , as well as create unforgettable experiences for potential clients . You want to know more? Below, we tell you everything you need to know about this original marketing strategy. CTA Post What are roadshows? Roadshows , also known as traveling events, are a marketing strategy that allows you to promote a brand or product in different geographic locations . The event, where different actions are carried out, travels in a kind of tour through different cities. Originally, this technique was usually done on board a vehicle such as a car, van or bus. However, currently, this is no longer an essential point, since there are other options: from stands that are transported from one place to another, to pop-up stores that open temporarily in different locations.
How long does a roadshow last? The duration of the roadshows can vary depending on the objectives of the strategy. In this sense, although there is no rule, in general, a roadshow usually lasts between 15 and 30 days. However, the number of cities to visit, the resources available, the objectives, the type of audience or the content of the activities are some of the factors that will determine their duration. roadshows Roadshow Features Roadshows have gained ground Europe Mobile Number List in the marketing world in recent decades, as they have proven to be an effective tool for companies of any size. Below, we present the main characteristics of roadshows so that you can better understand their potential to meet the needs of an increasingly diverse and demanding audience: Mobility: roadshows are a specific marketing action that takes place in a specific period of time and is carried out in different geographical points, one after another, until they are finished. However, events can be set for one or several days in each city. Focus on experience: All tour events are very similar or almost identical, although they can also be unique actions with a common denominator.
This sense, all types of activities can be carried out, such as games, raffles, roulette, tastings, demonstrations, etc., and in any strategic space: outdoors, in shopping centers, fairs, etc. Personalization: unique and fun experiences are designed so that anyone who wants to can come to the stand and interact with the brand in different ways. Multichannel communication: in the roadshows, intense promotion is carried out so that those interested can attend the set dates. Also, different gifts are usually offered: product samples, t-shirts, caps, offers, discounts, etc. Conversion: thanks to all the promotional actions prior, on-site and after the event, roadshows allow several objectives to be achieved, such as, for example, increasing the visibility of a brand, presenting a new product, attracting potential customers, etc. Examples of roadshows For some years now, roadshows have become very popular. Many well-known brands have implemented this marketing strategy, obtaining great results. Below we leave you some examples. Shein: the brand's leap to the physical world Shein is a well-known Asian fast fashion brand that focuses its operations on its online store. Despite everything, with the aim of bringing its products closer and increasing the brand's visibility in Europe, Shein organized a roadshow in which it installed pop-up stores in several European cities.