Post by account_disabled on Feb 28, 2024 11:38:37 GMT 5.5
I bring you the text of an interview of mine, carried out by Media stars , divided into three questions. The third question is on digital and corporate communication, brand reputation, ethical management and sustainability. Questions 3. Within an increasingly demanding and competitive market, the key element for companies remains their reputation, through which they are subjected to daily scrutiny by consumers. Can sustainability add personality to the brand, arousing greater interest in new generations? Thanks to the affirmation of the Web as a mass tool, but above all thanks to the affirmation of social media in almost the entire population, the reputation of a company cannot ignore an online presence that reflects its reference values.
The sustainability of solutions and products, the ethical and conscious management of people and resources has always been one of the themes that has found a consolidated and active communication channel in digital. Today a company cannot fail Nepal Phone Number to communicate its ethical commitment online . THERE IS NO INNOVATION WITHOUT SUSTAINABILITY There can be no innovation without sustainability. Indeed, most of the innovations that we see emerging today refer to the refinement of previous solutions, revised in a sustainable way. The culture of ethical business management, or Stewardship , is slowly establishing itself in Italy too, after having established itself mainly in Anglo-Saxon and Scandinavian countries.
Faced with a development model that in the past aimed almost exclusively at corporate profit and the exploitation of resources, for some years now there has been an attempt to rebalance this behavior by paying attention (both in larger companies and in smaller ones) to the management of land, forests, water, air, resources and the environment, as well as of course respect for people and workers. THE DIGITAL USER IS ATTENTIVE TO BALANCE AND RESPECT The theme of balance and respect becomes one of the fundamental messages in the proposition of corporate values. In the digital context, the user has already shown a very high sensitivity to this issue. Just think, which in recent months has found a sensational echo on the Web and social media, not only to reiterate and condemn the low nutritional quality of palm oil, but also to support the fight against the deforestation of large spaces to obtain that raw material.
The sustainability of solutions and products, the ethical and conscious management of people and resources has always been one of the themes that has found a consolidated and active communication channel in digital. Today a company cannot fail Nepal Phone Number to communicate its ethical commitment online . THERE IS NO INNOVATION WITHOUT SUSTAINABILITY There can be no innovation without sustainability. Indeed, most of the innovations that we see emerging today refer to the refinement of previous solutions, revised in a sustainable way. The culture of ethical business management, or Stewardship , is slowly establishing itself in Italy too, after having established itself mainly in Anglo-Saxon and Scandinavian countries.
Faced with a development model that in the past aimed almost exclusively at corporate profit and the exploitation of resources, for some years now there has been an attempt to rebalance this behavior by paying attention (both in larger companies and in smaller ones) to the management of land, forests, water, air, resources and the environment, as well as of course respect for people and workers. THE DIGITAL USER IS ATTENTIVE TO BALANCE AND RESPECT The theme of balance and respect becomes one of the fundamental messages in the proposition of corporate values. In the digital context, the user has already shown a very high sensitivity to this issue. Just think, which in recent months has found a sensational echo on the Web and social media, not only to reiterate and condemn the low nutritional quality of palm oil, but also to support the fight against the deforestation of large spaces to obtain that raw material.