Post by account_disabled on Feb 18, 2024 14:40:35 GMT 5.5
Your business is awesome. You design and build a brilliant product that adds real value to other businesses. Maybe you provide a service, maybe you do consulting, or maybe you just connect other businesses together so they can help each other. Whatever it is that your business does, you need to get the word out and generate leads and customers… fast. Your first step is to find the traffic. Setting up a PPC (pay-per-click) campaign is an excellent way to get tons of other business people to your site, ready to learn about your products or services.
In comes your landing page (because if you’re reading the Unbounce blog you Buy TG Database would never send PPC traffic to your homepage, right?). Your landing page will do the heavy lifting and convert your new traffic into leads and customers. But how do you get the most out of your traffic and make sure you’re not leaving conversions on the table? Let’s take a look at 12 B2B landing page campaigns and how they can improve their conversions and generate more leads.
1. Cfactor Ad: cfactor-ad Landing Page: cfactor-lp Click for full-size image Short, punchy PPC ad The ad for this campaign is brief, to the point and even has room for a small call-to-action (“see demo”). Well done, but even small changes to a PPC ad can have CTR and Conversion consequences. Always test like hell. This page needs a copywriting overhaul The headline is awful. It’s just 3 words. If I’ve just clicked on an ad for “Human resource software” those three words mean nothing. Try something like this: End to End Employee Management, Collaboration and Communications made simple I shouldn’t have to scroll down to the first content section to know “what is cfactor”.
In comes your landing page (because if you’re reading the Unbounce blog you Buy TG Database would never send PPC traffic to your homepage, right?). Your landing page will do the heavy lifting and convert your new traffic into leads and customers. But how do you get the most out of your traffic and make sure you’re not leaving conversions on the table? Let’s take a look at 12 B2B landing page campaigns and how they can improve their conversions and generate more leads.
1. Cfactor Ad: cfactor-ad Landing Page: cfactor-lp Click for full-size image Short, punchy PPC ad The ad for this campaign is brief, to the point and even has room for a small call-to-action (“see demo”). Well done, but even small changes to a PPC ad can have CTR and Conversion consequences. Always test like hell. This page needs a copywriting overhaul The headline is awful. It’s just 3 words. If I’ve just clicked on an ad for “Human resource software” those three words mean nothing. Try something like this: End to End Employee Management, Collaboration and Communications made simple I shouldn’t have to scroll down to the first content section to know “what is cfactor”.