Post by account_disabled on Sept 4, 2023 16:05:10 GMT 5.5
Use some simple steps below to calculate CPM:
1. Determining the Ad Budget
Determine how much budget you want to spend on your online advertising campaign. For example, the budget that you allocate for advertising is IDR 5,000,000.
2. Determine the Desired Number of Impressions
Next, also determine the number of impressions you want to get from the ad.
For example, you target to get 250,000 impressions Phone Number List from an advertising campaign.
3. Calculating CPM
To calculate CPM, you only need to divide the campaign cost by the number of target impressions and multiply it by 1,000.
If taken from the scenario above, the CPM figure can be obtained from:
The advertising budget of IDR 5,000,000 is divided by the target number of impressions of 250,000, which is 20, then multiplied by 1,000 to get 20,000.
So, the target CPM of your campaign is IDR 20,000.
How to Optimize CPM
Currently, many online advertising platforms, both search engines and social media, offer advertising services with CPM optimization settings.
However, regardless of the platform used, you can apply the tips below to optimize the CPM figures for your advertising campaign:
Targeting the right audience : Targeting the right audience can ensure your advertising spend is not wasted.
Monitor ad display frequency: Make sure your ad doesn't appear to the same person more than twice.
Add social proof: Convince your audience that the products you offer are quality by collaborating with KOLs or sharing reviews from customers regarding your products.
1. Determining the Ad Budget
Determine how much budget you want to spend on your online advertising campaign. For example, the budget that you allocate for advertising is IDR 5,000,000.
2. Determine the Desired Number of Impressions
Next, also determine the number of impressions you want to get from the ad.
For example, you target to get 250,000 impressions Phone Number List from an advertising campaign.
3. Calculating CPM
To calculate CPM, you only need to divide the campaign cost by the number of target impressions and multiply it by 1,000.
If taken from the scenario above, the CPM figure can be obtained from:
The advertising budget of IDR 5,000,000 is divided by the target number of impressions of 250,000, which is 20, then multiplied by 1,000 to get 20,000.
So, the target CPM of your campaign is IDR 20,000.
How to Optimize CPM
Currently, many online advertising platforms, both search engines and social media, offer advertising services with CPM optimization settings.
However, regardless of the platform used, you can apply the tips below to optimize the CPM figures for your advertising campaign:
Targeting the right audience : Targeting the right audience can ensure your advertising spend is not wasted.
Monitor ad display frequency: Make sure your ad doesn't appear to the same person more than twice.
Add social proof: Convince your audience that the products you offer are quality by collaborating with KOLs or sharing reviews from customers regarding your products.