Post by account_disabled on Nov 29, 2023 10:14:03 GMT 5.5
Podcasts in Italy. A growing trend Podcasts in Italy. A growing trend Elisa ConsigliOctober 12, 2021 What is the podcast scenario in Italy? The 2021 edition of the "Ipsos Digital Audio Survey" reveals this to us. THEpsos Italia recently shared the data from the 2021 edition of the "Ipsos Digital Audio Survey", a research launched in 2019 that measures listening and the way in which all forms of Digital Audio are used. The 2021 edition focuses on podcasts , a very interesting and rapidly growing format that is.
on its way to becoming a congenial territory for Special Data brand communication. What are the main findings on podcasts in Italy in 2021? Podcasts confirm themselves as a precious opportunity for the publishing and entertainment world: they enhance quality productions and represent a potentially "hospitable" context for brand communications, as they offer a careful, involved, immersive and safe experience. Podcasts in Italy: listening data in the last month According to the analysis, regular podcast.
listeners in the last month were around 9.3 million people , 31% of the total Internet users between 16 and 60 years old, slightly growing (+1.4%) compared to 2020: a slight growth but which consolidates the positive trend recorded last year and underlines that the spread of the format is a stable and non-transitory phenomenon and linked only to the digitalisation process that took place in the pandemic context. Podcast: a predominantly young format. that measures listening and the way in which all forms of Digital Audio are used. The 2021 edition focuses on podcasts , a very interesting and rapidly growing format that is.
on its way to becoming a congenial territory for Special Data brand communication. What are the main findings on podcasts in Italy in 2021? Podcasts confirm themselves as a precious opportunity for the publishing and entertainment world: they enhance quality productions and represent a potentially "hospitable" context for brand communications, as they offer a careful, involved, immersive and safe experience. Podcasts in Italy: listening data in the last month According to the analysis, regular podcast.
listeners in the last month were around 9.3 million people , 31% of the total Internet users between 16 and 60 years old, slightly growing (+1.4%) compared to 2020: a slight growth but which consolidates the positive trend recorded last year and underlines that the spread of the format is a stable and non-transitory phenomenon and linked only to the digitalisation process that took place in the pandemic context. Podcast: a predominantly young format. that measures listening and the way in which all forms of Digital Audio are used. The 2021 edition focuses on podcasts , a very interesting and rapidly growing format that is.